Skipio Blog
Articles, news, and other great resources.
What is SMS Express Written Consent and Why is It Important?
You’ve likely heard of obtaining “express written consent” when completing required business phone number registrations [...]
23
Apr
Apr
Increase Your Speed to Lead with Automated Lead Follow-up
The faster you connect with a qualified lead, the higher your chances of converting them [...]
16
Apr
Apr
28 Free Follow-up SMS Marketing Templates for Small Businesses
This blog post will give you 28 free follow-up SMS marketing templates that’ll help your [...]
09
Apr
Apr
What is Sales Engagement?
Sales engagement is the process of building relationships, gaining trust, and providing value at every [...]
02
Apr
Apr
What is an SMS Drip Campaign?
SMS Drip campaigns are a form of marketing automation that “drips” a series of pre-written [...]
26
Mar
Mar
Spam Words to Avoid Using in Your SMS Marketing Messages
One of the most important things to consider in SMS marketing is the language used [...]
19
Mar
Mar
SMS and MMS – What’s the Difference?
If you’ve looked into using text marketing for your business, you’ve probably heard of SMS [...]
12
Mar
Mar
6 Ways to Use SMS Marketing as a Real Estate Professional
Staying connected with potential buyers and sellers is essential for real estate success. And if [...]
05
Mar
Mar
How SMS Marketing Decreases Churn
Studies show that acquiring new customers can cost five times more than retaining existing ones. [...]
27
Feb
Feb
Is Cold Texting Illegal? Here’s Everything You Need to Know
Text messaging is a highly effective way to reach people. But can you simply blast [...]
20
Feb
Feb
Should You Use AI to Write Your SMS Marketing Messages?
Artificial intelligence (AI) is taking over tasks we never thought possible. But can it write [...]
13
Feb
Feb
Know Before You Text: Industries and Content Prohibited from Business Texting
Reaching leads and customers through SMS is incredibly effective. However, not all industries are allowed [...]
08
Feb
Feb
7 Common SMS Marketing Mistakes Businesses Make
Texting is your direct line to customers, but they’ll unsubscribe if you’re not careful. Like [...]
06
Feb
Feb
How Text Messages Simplify Appointment Setting
Let’s be honest: appointment setting is a hassle. Phone calls, back-and-forth emails, conflicting calendars—it quickly [...]
30
Jan
Jan
How to Master Relationship Selling in Text Marketing
In marketing, specifically SMS or text message marketing, it’s easy to resort to the “spray-and-pray” [...]
25
Jan
Jan