Fit Body Boot Camp

Carlos Anderson opened his Fit Body Boot Camp in Rancho Cucamonga, California to help people take charge of their lives through positive changes to their diet and exercise habits.

A huge part of his gym’s success is the six-week fitness challenge that gets new members into the gym and seeing results. Carlos generates consistent leads from Facebook ads and enjoys an ever-growing number of loyal members.

But there’s always room for improvement, right? Carlos wanted to make sure his members and leads were actually engaging with his messages.

With hundreds of people to contact, Carlos needed a platform that allowed him to automate messages as well as individualize them.

Increasing engagement

He used Skipio to craft two texts and a simple voicemail.

• The first message introduced his referral program and was sent to unsold leads and current customers.
• The second message gave current customers the opportunity to make requests for supplement orders.
• The ringless voicemail, which let him to skip straight to leaving a message, was used to check in with leads he didn’t close. (That way his contacts could listen to the voicemail when it was most convenient for them.)

With Skipio’s custom fields, he included every contact’s first name in all of the messages. And once he asked members for supplements, he could turn those messages into templates and create new custom fields that would then autofill their requests in future messages.

Connecting when it counts

The first time Carlos used this engagement strategy, the first message had a 58% response rate and garnered him $1,200 in new memberships. Plus, he scheduled 10 new appointments.

The second message led to a 120% increase in supplement orders, earning him another $675.

His ringless voicemail brought in another $1,200 in memberships and got him five more appointments.

Now Carlos schedules those exact same messages to go out once a month. And it all happens automatically.