With 17 years in the real estate business, Krista Mashore is eager to share her real estate knowledge with others.
And as one of the top 1% of Realtors in the United States for the past 15 years, she’s more than ready to teach real estate agents and brokers how to succeed.
To really make it, you can’t forget about the personal touch. And at Krista Mashore Coaching they certainly don’t.
That’s why their customer service and sales teams use Skipio to help nurture the leads and personally communicate with interested agents.
From the moment someone expresses interest in filling out an application for the program, they’re put into one of three groups within Skipio. And every single person receives a personalized welcome text from Krista.
There’s a group for people who say they want to fill out an application but haven’t yet followed through; another for those who completed the application but haven’t scheduled a phone call; and a third for people who both filled out the application and scheduled a call to learn more.
Each person then receives specific follow-up messages throughout the week. And it’s all automated with a Skipio drip campaign. But just because messages are automated doesn’t mean they’re not customized.
Any message sent from Krista Mashore Coaching maintains a personal touch thanks to custom fields. And there’s always someone ready and waiting to answer any questions – it’s not a robot but a real person who wants to help prospects succeed.
Learning to use video is a big part of the coaching program, and sales reps set the example by using pictures and videos in their messages.
The day before a call, reps introduce themselves by sending a photo or video, further solidifying the relationship that was built during the application process. Since implementing a personalized reminder text from a rep on the day of the call, the show-up rate jumped from 50% to 75%.
That’s the real magic of fostering connections and following up with personalized messages in Skipio.
"A revolutionary way a business can have a personal one-on-one relationship with every customer they serve."
"There are a lot of options out there for text messaging clients, business contacts, and prospects. The trick is to find a software or service that keeps all of the correspondence organized, well-managed, and most importantly, personalized. Skipio is that software."
"Skipio is a platform that makes sending highly personalized text messages to potential and current clients easy."