When you’re planning an event or promotion, how do you let people know?
A single text likely won’t give you enough characters to do it justice. But you also don’t want to overwhelm your contacts with text after text explaining what’s going to happen and when.
Sending out a flyer via text is a great way to save characters and catch people’s attention.
But it can be intimidating as a non-designer to create something that will be sent to potentially hundreds of people. Luckily, with tools like Canva and Adobe Spark, even someone with zero design experience can create flyers that are easy to read and nice to look at.
While you can make a single flyer that you’ll both print and text to people, follow these steps to design a graphic that won’t give you any problems when it’s time to hit send.
The amount of information you need to share will affect your design the most. Decide on all the event details well before you sit down to design something. This includes the date, time, location, etc. Carefully consider the details and how you want to say it.
The language you use should reflect your brand as a whole and the tone should be consistent with other messages you send. Just like with a regular text, the more words, the more likely people are going to simply skim over or ignore it.
Then do a few tutorials. Canva, for example, shows you how to use their product and also how to start developing your design skills. Taking the time to learn the tools in advance will make the rest of the process easier.
Choose a template
Though you may find a specific flyer template, other template categories will include templates for events. You may want a smaller flyer or one in a different shape, so look at the templates for different types of social media posts.
In particular, think about how different sized flyers will work for texting. A square flyer will be easy to read on a phone (and online if you choose to share it on social media), but then you have to deal with cutting and cropping if you print it. A large flyer that would look great as a printed poster may not be as useful otherwise.
Look at the alignment and number of text boxes on each template. Different layouts allow you to organize your information in different ways. How will your information fit into those styles?
The whole point of a template is to make your life as easy as possible! Don’t choose a template because you like one thing about it and then plan to change everything else. Simply choose a different template – especially if you don’t feel you have the time or skills to fully customize or adapt a template.
Don’t hesitate to go for a basic template: a few text boxes with easy-to-read fonts, a solid background, and primary colors. This ensures the greatest readability on a phone.
Design your flyer
If you choose to use a template as is and simply input your information, make sure the colors, fonts, or any photos are on brand with your business and the event/promotion.
If you’re going to customize something, think about colors and font styles especially. You need your flyer to be read quickly and easily. Remember that it’s going to be looked at on a phone, so don’t choose colors or fonts that are hard to read on a screen.
Bright red, thin lettering on a dark green background isn’t going to be easy on the eyes. Right?
Think about the delivery
Once you feel happy with your design, download your flyer and send out a test text to friends, family, or employees. Even people without design experience will be able to tell you whether something looks usable or not. Get their feedback on whether or not it works as a digital flyer. And of course look at it on your own phone as well.
This is also the time to write the accompanying text message. Don’t rehash the whole flyer in the message (what would be the point of that?), but you also probably don’t want to simply send the flyer without any further context.
This might mean sending a “teaser” text the day before you send the flyer or simply saying “We hope you can make it!” in the text with the flyer.
While flyers and graphics are great, every text you send probably shouldn’t include an image. That’s going to take up space on your phone and other people’s. Luckily, once you create a solid digital flyer, you can use that as your new template for future events, just like you do with messages in your business texting strategy.