Curtis Pastore opened his gym with the hope of creating a place people actually enjoyed going to for their workouts. His wish came true.

Located in Syracuse, New York, Burn Kickboxing is a place for like-minded people to work and play hard together.

With a 16-member staff and nearly 1,000 members, Curtis knows how to push his limits in business and he uses Skipio to help.

He’s crafted an intensive onboarding campaign that includes 30 days of personal texts, phone calls, and even postcards. But when it came to reactivation, Curtis had never utilized Skipio for that purpose.

### Getting back in the swing of things

He already had a list of past clients and others who had once expressed interest in Burn Kickboxing. With the grand opening of his new two-story gym, Curtis thought it was time to bring some of them back.

With his list of old leads and clients sorted into a group in his Skipio account, Curtis wrote and scheduled two messages.

First, he teased the deal a day before the launch: The first 30 people who replied to his text would get a six-month membership for more than 50% off the regular price.

The official promotion text went out the follow morning and included a link to sign up. With a limited number of sign-ups available during the 24-hour deal, Curtis created urgency that only worked because of texting.

### Winning the reactivation battle

Ultimately, Curtis made over $19,000 and got 32 people back in the gym. (Running a business is all about flexibility, so what’s a few extra people?)

On top of that, he refined his reactivation group and started valuable conversations.

Some people still expressed interest in Burn Kickboxing and others not so much. But by sparking the connection he now knew exactly who to contact with future deals and offers.


To get people back in the gym, Curtis Pastore built a member reactivation strategy with Skipio. See how he got 32 members back.

Burn Kickboxing Customer Story | Fitness

What started as a small family business selling herbal supplements in the 1980s, Clean Start has now grown into a $5 million company with three locations in Georgia and Florida.

Clean Start still sells herbal supplements, but their business now includes everything from massages, acupuncture, and float pods to colonics, organic facials, and foot detoxes. They truly offer total body cleansing.

For owner Candice Crawford and Wellness Director Katie, growing the business starts and ends with the customer experience.

But Clean Start needed a better way to follow up and foster relationships. Because email certainly wasn’t working.

### Following up with care

Katie and the Clean Start team follow up with their customers at each location on a weekly basis. Anyone who bought something or enjoyed a service is added to a specific group and receives a follow-up message.

These messages range from a simple “How are you doing?” to a more in-depth “Do you need any further recommendations?”

Because of the follow-up process Katie has developed, customers know they can reach out and receive a fast response. And that’s become especially important for helping people use herbal supplements and take care after treatment.

### Prioritizing personal connections

There’s nothing personal about email, and the click through rates proved that 89% of Clean Start’s website traffic comes from mobile phones, so Katie and Candice knew that’s where they had to reach their customers.

In the very first week of using Skipio to send personalized texts to customers, responses started flowing.

When before questions of “How are you doing? How can we help? How was your experience?” were ignored in emails, suddenly Katie was making connections instantly.

With Skipio, Clean Start is now able to check in, request feedback, and hear back in seconds.


Clean Start prioritizes follow-up with recent customers to provide the best experience, and Skipio makes it all possible. See how it's helped them.

Clean Start Customer Story | Beauty & Wellness

Jon Lefrandt knows better than perhaps anyone that the funeral industry isn’t utilizing technology. He also knows that funeral homes only succeed when they prioritize relationships.

So to help funeral homes more effectively reach out to their communities and the families they’re serving, Jon founded Domanicare.

Their aftercare program is built around one thing: texting. And that’s why Domanicare is powered by Skipio.

Through Domanicare, funeral homes throughout the United States are able to connect with family members who used their services following the loss of a loved one.

The employees at Domanicare get to know the funeral homes and then write and send text messages on their behalf, contacting every family.

### Bringing funeral homes to the 21st century

With the Message Library and scheduling feature of Skipio, Domanicare connects the funeral homes and family members throughout the year.

The first text arrives within the first month after the funeral, and texts continue every few months, including on major holidays, the deceased’s birthday, and on the anniversary of the death date.

So not only are texts automated to send at specific intervals, each message is customized for the funeral home and recipients. The messages sent from each funeral home reflect their business and brand, building on the experiences the family already had while planning the funeral.

The personal touch is never lost with Domanicare and Skipio.

### Following up with a purpose

These texts help foster real relationships between the funeral homes and families. So when a family member receives a personalized text asking for a review, they are usually more than happy to do so.

Skipio allows Domanicare and their clients to automate the process and earn more positive reviews. They have now helped funeral homes build countless relationships and generate hundreds of positive reviews.

And not only are families likely to come back when another loved one passes – all because of the relationship they have with the funeral home – the reviews they’ve left also help others make the right choice.


Domanicare helps funeral homes connect with families who lost loved ones. Learn how they use Skipio to build personal relationships.

Domanicare Customer Story | Funeral Services

Dream Dinners franchise owner Marsi Haney is here to make people’s lives easier, and not just with the meals the business provides.

At Dream Dinners, staff do all the shopping, chopping, and prep for guests to come in and make complete homemade meals. They also offer premade meals for customers to pick up.

Customers choose meals online and then get a scheduled time to prep or pick up a whole month’s worth of meals. The customizable meals can then be frozen and thawed for use at any time.

But Marsi has to make sure people actually remember to place their orders and show up for appointments.

### Prepping for success

When using just email to remind people to make their orders, only 20-30% of emails were being read. After learning about Skipio from a friend in a networking group, Marsi chose the platform because she knew people would rather communicate by text.

Marsi still sends emails, but she tracks which people haven’t read them and at the beginning of the new month she personally texts anyone who hasn’t placed an order. These friendly Skipio reminders help Dream Dinners stay top of mind.

Marsi receives plenty of thankful replies from customers who had simply forgotten or in some cases not even realized they hadn’t completed an order. These recaptured sales add up fast, and her customers have peace of mind knowing they’ve got an appointment to prep or pick up food.

### Making meals and connections

But it’s not just about making sales and meals. The reminders to place orders and show up for prep sessions often spark further conversation. Marsi learns about the lives and needs of her guests, which gives her the opportunity to provide more flexible service.

Whether that’s changing the order so a customer can pick up fully made meals or offering a discount during a hard financial time, Marsi and her team at Dream Dinners build authentic relationships with customers.

Quick and friendly follow-up through Skipio combined with excellent service in the kitchen means everyone is satisfied.


With automated personalized reminders, this Dream Dinners location never has to worry about getting in touch with customers.

Dream Dinners Customer Story | Food Services

Elase medical spas provide a wide range of services, and between their four Utah locations they’re contacting hundreds and hundreds of people each week.

The medspa industry is certainly competitive, and that’s especially true in Utah. With so many clients to keep in touch with, Elase needed a platform that could scale with them and still keep things personalized.

Each location uses Skipio and has an employee who handles all the communication on the platform.

With Skipio they promote flash sales, update members on their loyalty points, and remind people of their appointments. For them it’s all about getting people in the door, and personalized texts do the trick.

### Staying in the know

Clients are added to groups based on the services and treatments they rely on Elase to provide. Even when sending the same exact text to a group, each client feels like they’re getting an individualized text because of the ability to personalize texts with custom fields.

Every time a text goes out from an Elase staff member, questions and replies pour in. And with help from Skipio’s Message Library, follow-up happens quickly.

The personalization available through Skipio ensures that every client knows that they matter. Emails were always being ignored, but texting gets results, and the number of no-shows to appointments with Elase is very low.

### Driving sales

Every quarter, Elase holds a flash sale. In 2017, they relied on email and social media to promote these events. Doing so earned them $10,000 for one of the sales.

But in 2018, Clinical Esthetics Manager Aly Osborn used Skipio, and on the very first day of a flash sale they sold $40,000 in services.

The increase was so drastic from the previous year they thought it was a fluke. But when they used Skipio to send a personalized text the next day, they did $100,000 in sales.

Great customer service and follow-up, along with the best prices, keep customers coming back to Elase.


Elase medical spas watch responses pour in when they use Skipio's automated, personalized messaging to reach clients. Learn how they do it.

Elase Med Spas Customer Story | Medical Spas

Heather DeWitt has owned her gym for a decade now, but it wasn’t until 5 years ago that she fully dedicated herself to growing it as a business. Soon after, someone recommended Skipio and it changed how she ran her gym.

So when Heather learned about Skipio Lead Nurturing — Skipio’s in-house, white glove service for outreach and appointment setting — she saw it as yet another opportunity to grow her business.

Heather and her team already used Skipio to communicate with leads and customers and to set appointments, so she didn’t know at ﬁrst whether or not it was worth handing over leads to the team of Skipio consultants. Ultimately, Heather decided to give it a shot because she’d seen how powerful the regular Skipio platform already was. After all, she really had nothing to lose.

### And she's happier than ever that she did!

Because the Skipio Lead Nurturing service automatically takes care of initial outreach, appointment setting, conﬁrmations, reminders, rescheduling, and post-appointment follow-up, Heather is able to focus on improving her marketing, lead generation, and member retention.

Handing off their lead nurturing to Skipio’s team of consultants saves EvoFit an hour or two every single day, and they began seeing that time-saving right after starting the service. 

> "It was a game changer. Because somebody didn’t have to be in the oﬃce every single day answering a phone. And who calls people these days? Nobody. 95% of our communication is text. Everything is Skipio. Without it I would be lost."

Heather admits that 5-7 hours each week may not seem like a lot, but using Skipio Lead Nurturing also means no one has to worry about contacting and following up with leads. They know Skipio is taking care of every single one.

And not only is Skipio Lead Nurturing saving EvoFit time, the service has helped increase their appointment set rate to 60%.  Before Skipio, relying on email and phone calls and hours of manual outreach, the rate was 36%.

Of 42 recent leads, 30 of them booked appointments, 23 showed up, and then _18 of them became members_.

By using Skipio Lead Nurturing, EvoFit gets all the Skipio expertise without having to put in any of the time. They’re able to ﬁne tune and improve many other portions of the business. And that's why Heather can close so many sales.


With Skipio handling their lead nurturing, EvoFit turned 42% of their leads into paying members.

EvoFit Customer Story | Fitness

Blake Robinson founded Evolve because he felt something was missing in the fitness industry – it focused so much on how people look and not on feeling and living better.

So Blake’s gym is built on the principles of training, nutrition, support, and accountability. And that resonates with members, many who have been with the gym for over six years.

Under Blake’s vision and care, what started as 20 people doing small group training began to grow. But that creates problems of its own, like how do you communicate, connect, encourage, and engage with a rapidly growing audience?

For Blake, the answer now seems so simple: Skipio.

Overcoming growing pains

With Skipio, Blake markets, advertises, and shares the message of his gym without losing any personalization. By filling out custom fields for every contact and organizing contacts into groups, he communicates with everyone at once while still individualizing every message. And now that he serves over 200 members, that’s more important than ever.

Personally texting members and leads once took several hours and oc-cured at odd hours of the day. Now it’s scheduled and automated in 30 to 60 seconds.

It’s because of Skipio that he’s able to follow up, track who is clicking on links, see who is downloading information, and watch how leads and members are actually taking action when they receive a text.

Using Skipio he even executed a promotion for current members that earned him $12,000 in a single weekend, enough to buy new equipment to upgrade the gym.

Benefiting from automated follow-up

Evolve started in a 1,000-square foot warehouse on the west side of downtown Salt Lake City that apparently no one could ever find.

Thanks to his dedication to following up and fostering real relationships, Blake is now ready to open a second gym: an 8,200-square foot facility that includes showers, lockers, a premier training facility, and, as Blake puts it, something that is uniquely Evolve.


Evolve Fitness owner Blake Robinson relies on Skipio for personal outreach and follow-up with his members. And the results have been huge.

Evolve Fitness Customer Story | Fitness

Christina Marie has seen her fair share of hardships in life. After losing her position in corporate America, she joined a fitness challenge at Fit Body Boot Camp in McKinney, Texas on a whim.

She instantly enjoyed the community there. As she grew closer with other members and the owner, Evelyn Finister, Christina told her about the financial burden the membership fee had become. Evelyn worked with her to figure out a deal – Christina would clean the gym during off hours in exchange for a reduced membership fee. After sweeping and mopping the gym for a time, Christina eventually became the operations manager.

Christina connected with Evelyn and other members because of the strong sense of community she found at the gym. Ultimately, she found her groove because the members also prioritize community building.

### Personal connections with Skipio

Now, her role at the gym has grown larger than just handling the operations of it. Christina is also the resident life coach.

She's available 24/7 to members to help them through any fitness struggle or personal hardship. People only need to spend a few minutes with Christina to feel the compassion she has for others.

Christina remains available to almost 200 people at any given time because of texting and Skipio. Simply put, Skipio works because she communicates with people the way they want to communicate.

Here are four ways she uses texting within her [customer retention strategy](https://skipio.com/blog/customer-retention-strategy/) to relate personally to gym members.

### Campaigns

Most of the time Christina communicates with members and challengers through texting. She manages to do this by having people in various texting campaigns, depending on their fitness goals.

Using Skipio, Christina automates each message to include the recipient’s name – making the text all the more personal. She also has special campaigns for various purposes to nurture individualized relationships. Her motivation and nutrition campaigns are just two of many.

#### Motivation

With the help of the 11 other employees at the gym, Christina created a campaign to motivate struggling challengers and members. They gathered meaningful quotes that they then organized into a campaign that sends texts every day. And now all Christina has to do is manage the responses. She offers uplifting messages in a very individualized way with this campaign.

#### Nutrition

Some members work with trainers to figure out a sustainable nutrition plan for themselves, and to give those people an extra boost, Christina adds them to the nutrition campaign on Skipio. In this campaign she has included pictures of recipes and ingredients, educating people on good nutrition habits. This smaller group elicits a lot of responses, and Christina is careful to respond to all of the messages she receives.

### MMS

People today are much more interested in visuals and interactive messages – [91% of consumers surveyed said so](https://www.demandgenreport.com/features/industry-insights/b2b-marketers-leverage-interactive-content-for-relevant-buyer-experiences). Christina understands the importance of interacting with people the way they want to communicate. With her nutrition campaign, she includes photos of ingredients and recipes in the messages – offering an alternative to strictly text-based messages. She also utilizes the multimedia functionality of Skipio by including videos, audio messages, links, and other visuals to grab people’s attention.

### Personal responses

Christina tries to be just as personable over text as she is in person. Even though she runs multiple campaigns at all times, she uses the Skipio Message Center to answer every text in a timely manner. Christina is all about adding humor and personality in her texting – that’s how she quickly connects with people.

### Skipio Message Center

Christina has so much to manage between running the operations of the gym, acting as life coach for members, and handling all text messages from members and leads. With the Skipio Message Center, Christina easily handles all the messages with the easy-to-use interface. Furthermore, she uses the analytics within Skipio to understand what people are responding positively to and how to improve her messages.

People wants to communicate on their phones, so why shouldn’t businesses use texting for outreach? Just like Christina, you can experience efficient communication and personal connections with Skipio.


The Fit Body Boot Camp in McKinney, Texas uses Skipio to form real, personal connections with all of their members. Read how they do it.

Fit Body Boot Camp McKinney, Texas | Fitness Use Case

Carlos Anderson opened his Fit Body Boot Camp in Rancho Cucamonga, California to help people take charge of their lives through positive changes to their diet and exercise habits.

A huge part of his gym’s success is the six-week fitness challenge that gets new members into the gym and seeing results. Carlos generates consistent leads from Facebook ads and enjoys an ever-growing number of loyal members.

But there’s always room for improvement, right? Carlos wanted to make sure his members and leads were actually engaging with his messages.

With hundreds of people to contact, Carlos needed a platform that allowed him to automate messages as well as individualize them.

### Increasing engagement

He used Skipio to craft two texts and a simple voicemail.

The first message introduced his referral program and was sent to unsold leads and current customers.

The second message gave current customers the opportunity to make requests for supplement orders.

The ringless voicemail, which let him to skip straight to leaving a message, was used to check in with leads he didn’t close. (That way his contacts could listen to the voicemail when it was most convenient for them.)

With Skipio’s custom fields, he included every contact’s first name in all of the messages. And once he asked members for supplements, he could turn those messages into templates and create new custom fields that would then autofill their requests in future messages.

### Connecting when it counts

The first time Carlos used this engagement strategy, the first message had a 58% response rate and garnered him $1,200 in new memberships. Plus, he scheduled 10 new appointments.

The second message led to a 120% increase in supplement orders, earning him another $675.

His ringless voicemail brought in another $1,200 in memberships and got him five more appointments.

Now Carlos schedules those exact same messages to go out once a month. And it all happens automatically.


Fit Body Boot Camp owner Carlos wanted to increase engagement with customers and generate more revenue. Learn how Skipio got him both.

Fit Body Boot Camp Rancho Cucamonga Customer Story | Fitness

The goal of Homie is to eliminate the 6% real estate commission. They help people buy and sell homes by setting them up with a whole team of agents and attorneys, guiding them through the whole process.

It’s all about transparency and affordability.

But just because everything is done through a smartphone doesn’t mean real connections aren’t being made. Homie wastes no time following up with new customers to build relationships.

To keep things personal, they use Skipio to reach out to customers who just signed up.

### Humanizing real estate

Every customer receives a personalized text welcoming them to the Homie family along with a voicemail, sent with Skipio’s Ringless Voicemail tool. These messages ensure that customers know Homie has their back.

Customers learn right away that they can contact Homie through the 10-digit number and receive a quick response.

In the time between when a customer signs up and meets their dedicated agents, the sales and support team are ready and waiting to answer questions via Skipio.

### Engaging the right way

There’s no doubt that Homie is right there with customers every step of the way, and their engagement proves it. The welcome message sent with Skipio has a 62% response rate. In comparison, text messages generally have a 45% response rate.

Homie’s Skipio number continues to see engagement up until the time customers get in contact with their specific teams, which is about a week. And even after that people know they can always text the number for further help.

As Homie grows, Skipio grows with them, helping them follow up and reach even more customers on a personal level.


By utilizing Skipio for outreach with new clients, Homie found new ways to build better relationships and engage with more people.

Homie Customer Story | Real Estate

Though he’s now the CEO of iN3 Nutrition and the founder of the Nutritional Coaching Institute, Jason Phillips wasn’t always fit. Though he was a highly ranked amateur golfer at 18, Jason suffered an injury that sent his life into a downward spiral.

He battled with an eating disorder and mental health problems that led him to contemplate taking his own life. But Jason got help and committed to paying it forward.

He knew early on that health and fitness would be the vehicle to his success. But it wasn’t until 2014 – when a miracle $500 deposit appeared in his overdrawn bank account on Thanksgiving morning – that he truly committed to his business.

Within a year he’d built a $300,000 business and kept scaling. Now his business is worth $5 million.

### Building on human connection

Jason got there because he wholeheartedly believes in human connection. He built his entire business on it. But that human connection quickly overwhelms you when you want to help hundreds of people.

At one point Jason personally worked with 167 people. He was on the phone with 167 people every week, which amounts to working 20 hours per day. He took calls and sent texts at the gym, at the grocery store, and even while driving.

He knew that wasn’t sustainable, so he restructured. He now has 15 coaches and nine full-time employees ready to connect and help others understand how to improve their lives. But Jason also wanted his team to have better tools to continue making an impact as the business grew.

In 2018, his administrators started using Skipio and began seeing small wins. Then near the beginning of 2019, Jason hired a full-time chief marketing officer. His CMO took one look at Skipio and told Jason it was the missing link to continue scaling his business with the human connection.

### Scaling the personal touch

That flipped a switch for iN3 Nutrition. Everyone began fully utilizing Skipio, sending customized, personalized texts to hundreds and hundreds of people at once. It takes them just a moment to send a personal text to groups large and small, and then they go back to focusing on what’s happening right in front of them.

In 90 days they tripled their lead generation and conversion rates have never been higher.

Skipio allows Jason and his team to maintain human connections even through automated means. They save time, money, and energy, putting it right back into the business and helping even more people with their health and fitness goals.


Jason Phillips once spent 20 hours a day calling and texting clients. With Skipio, his company tripled their lead gen and conversion rates skyrocketed.

iN3 Nutrition Customer Story | Health & Fitness

What business wouldn’t love an additional $49,097?

For Krista Mashore Coaching, that’s exactly what they got in the ﬁrst 30 days of using Skipio Lead Nurturing.
Krista Mashore Coaching teaches real estate agents and other professionals how to stand out in their local markets, generate more leads, and grow their businesses.

### Losing sales

After a series of touchpoints and offers to download completely free content, they invite leads to schedule a phone call to learn more about the program. The Krista Mashore marketing and sales teams already used the Skipio platform on their own for this outreach and nurturing. However, they did not have a system in place to deal with cold leads.

If someone scheduled a phone call with a rep and never made it to the call, that was usually the end. 

"Those no-shows in the past, they just fell right off the cliff. We had nothing in place to bring them back in," said marketing director Meagan Ruppert.

Meagan and her team were already working to max capacity and simply didn’t have the bandwidth to chase down every no-show.

When presented with the opportunity to use Skipio Lead Nurturing, an in-house, white glove service, to get those no-shows back on the schedule, Meagan was ready to hand over the work.

> "Really quickly I felt very well taken care of and very quickly we were able to see results. It was a no brainer when we got to the end of the 30 days to say, “Yeah, let’s do this."

### Giving Skipio a try

In just one month, the appointments that the Skipio Lead Nurturing team rescheduled with people who previously no-showed on calls resulted in almost $50,000 in additional revenue. Revenue that otherwise would have been completely lost.

Previously, those cold leads simply would have been forgotten. But now everyone at Krista Mashore Coaching enjoys complete peace of mind that every no-show is going to be contacted and nurtured. That leaves everyone there to do what they’re best at.

When asked what advice she had for businesses that need help with nurturing, here's what Meagan said:


When Krista Mashore Coaching learned they could use Skipio to nurture cold leads, it was a $49,000 game changer.

Krista Mashore Coaching Customer Story | Marketing

Mike Pacheco believes in transformations. At Mike’s Warriors Body Transformation Gym in El Paso, Texas, he runs short, intense workouts daily and offers nutritional guidance.

But his secret to how he helps people transform their bodies and lives?

Getting people to change their mindset.

To help people shift their mindset, Mike keeps them accountable. He keeps in contact in a very personal way, quickly and effectively texting everyone through the Skipio mobile app.

### Maximizing leads

Since Mike’s market is predominantly Hispanic and Latino, he accommodates his leads’ preferred languages from the start. When leads see an ad on Facebook, they can text in a keyword that will put them in a campaign based on which language they prefer.

The action it takes for someone to text a keyword into Mike means that they’re interested in what he’s doing. And his response rate is through the roof – if he sends a text to 80 new leads, the average number of leads he gets each day, he can count on getting at least 60 responses.

With Skipio Campaigns, he follows up with leads immediately after they send that initial text. Mike then gathers their names and more information after the second text he sends from his campaign.

And it’s all automated.

### Building off accountability

Every few days Mike sends out motivational messages and reminders to members and leads to keep them on track. Members have even taken to texting him about anything they’re struggling with because they know that a real person will be reading their messages.

Mike’s gym grew so quickly that he opened a second location in 2018. With so many different things going on – he’s building a member base for two gyms and his personal brand – Skipio’s automations allow him to stay in contact with everyone.

He can send dozens of customized texts to people in a matter of seconds, which means his business continues to grow without sacrificing his personal touch.


Through accountability and consistent lead nurturing with Skipio, Mike Pacheco opened a second gym. Find out how he drives conversions and engagement.

Mike's Warriors Customer Story | Fitness

Workers and businesses alike aren’t always treated the best in the temporary staffing industry.

So Qwick is out to change how hospitality professionals in the food and beverage industry get work.

Businesses like hotels, catering companies, and event venues post shifts on Qwick for bartenders, banquet servers, cooks, and dishwashers to pick up in an instant.

To keep everyone on the same page, Qwick uses Skipio.

### Creating opportunities for flexibility

Once a business posts work to the platform, Skipio automatically sends available professionals personalized texts inviting them to accept or decline the shift. In the text is a link to accept or decline the work.

If they accept, they receive a confirmation message that includes information about the shift: the date, time, and location, the attire, and the business they’ll be working with. It also includes another link to a full description of the shift.

If someone can’t make a shift and cancels, new invitation texts are automatically sent out to available workers.

### Changing an industry

It’s not just the hospitality professionals who receive automated messages (all of which are made possible through Skipio and integrations built with Zapier).

When a business posts a shift, they get a personal text once it’s filled, and they can then view who filled it using their Qwick dashboard. When a shift ends, they get a text alerting them that all workers have clocked out, which also appears on their dashboard.

With shifts being posted all the time and by using Skipio to communicate, Qwick helps businesses get work done even on short notice and ensures professionals in the food and beverage industry who need flexible hours can choose exactly when to work.


Qwick wanted to change how hospitality professionals are treated, and with Skipio they made that happen. Learn how they give people better flexibility.

Qwick Customer Story | Staffing & Hospitality

CEO Kim Schott previously worked in the auto industry before she noticed a need in international marketing.

She saw foreign business professionals trying to buy franchises in the U.S. as well as American professionals trying to buy commercial property or businesses overseas.

She leveraged her already strong relationships in the marketing field and in the auto industry to fill this need and her business took off. Schott Cultural Consulting creates mobile responsive websites and digital marketing plans specifically suited to international business needs.

To grow the client base, Kim knew they needed tools for clear and constant communication.

### Communicating effectively

In an effort to engage prospects, Kim hired a professional telemarketer to personally call them. However, success rates dropped because no one would respond to phone calls. Then she was introduced to Skipio.

Kim immediately realized the advantages of text marketing. Once her team began using Skipio, they received responses immediately.

They then implemented Skipio into webinars, which teach potential and current clients marketing techniques, using Keyword Campaigns. The participants text in a provided keyword and then receive live content throughout the webinar.

After a webinar, Kim and her team use Skipio to take people on a “marketing journey.” Sending out text messages in a 3–4 week rotation to 75+ people at a time, they share client testimonials and marketing tips.

### Nurturing every relationship

Every recipient feels valued because of the personalization Skipio allows, and Kim doesn’t have to think twice because it’s all automated. These things just wouldn’t be possible using email or phone calls.

Thanks to the follow-up messages, webinar attendees have been contacting Schott even two months later to set up appointments.

Plus, they continue to nurture relationships with current clients by scheduling reminders each quarter for a free marketing review.

And it’s all possible because of Skipio’s automations.


Schott Cultural Consulting keeps in touch with leads at every point of the customer journey with Skipio. Learn how they nurture relationships.

Schott Cultural Consulting Customer Story | Marketing

Nick Gorden, CEO of Shine Solar, trains his employees to develop a personal relationship with each customer. He even has a dedicated employee known as a concierge who guides customers through every aspect of the solar installation process.

But what do you do with summer fast approaching and the month’s sales dipping lower and lower?

Nick hoped to turn things around by revisiting old leads and offering them a tempting holiday promotion. Each lead previously expressed interest in solar but never moved forward with an investment.

## Fighting a summer slump

His offer? A summer kickoff special for all new customers. For anyone who signed up for solar installation immediately, Shine Solar would send a gift basket that included a grill, cooler, canopy, and gift card.

With all his contacts synced to his Skipio address book, Nick sorted his “dead” leads into a group, wrote a short text introducing the limited-time offer, and included a link to a landing page that contained all the details.

The Shine Solar team already prioritized building relationships with customers, so a personalized text to each lead fit the bill perfectly.

## Following up with a purpose

Shine Solar’s three best salespeople focused solely on nurturing and communicating with the people who texted back. Many were interested and had questions, though they weren’t ready to talk on the phone. Plenty others happily talked with the sales reps via text.

From those conversations, Shine Solar got $1 million in sales during the seven-day promotion.

Following up with old leads for that one promotion not only got them out of a slump, it also allowed the sales reps to spend hours re-nurturing old leads, leading to stronger relationships that resulted in future sales.


Shine Solar proved that dead leads are never really dead by building a holiday promotion with Skipio. Learn what earned them huge sales thanks to 1 weekend.

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