Someone just filled out a form on your website. Congratulations! You have a lead!
But what happens next?
Traditionally, when a potential customer fills out a form, the next steps usually involve manual follow-up or delayed responses — a process that often results in leads falling through the cracks.
Fortunately, there’s a better solution: automation.
Automation simplifies the process from the initial form fill to conversion, eliminating manual tasks and increasing efficiency.
Why Automation is Important (And How Skipio Makes it Even Better)
Automation allows you to personalize communication, strategically segment your audience, and automate repetitive tasks, freeing you up to focus on what matters – building relationships and closing deals.
Here’s how automation simplifies your processes, specifically by using Skipio:
Instant Engagement
With Skipio, leads receive a text message almost immediately after submitting a form rather than waiting for a follow-up email or phone call. This quick response grabs their attention and shows that your business is available and customer-focused.
Skipio automatically adds every new lead to a pre-set campaign, handling ongoing text follow-up so you don’t have to spend time manually reaching out.
Add Skipio’s Web2Txt web chat widget to your site and integrate your lead flow to convert more customers. Again, you immediately send personalized text messages to every site visitor when connected.
Quickly Schedule Appointments
Have a lead that wants to schedule an appointment? Skipio automatically sends a follow-up message with a link to your scheduling calendar as soon as a lead submits their information. This gets rid of the back-and-forth often associated with setting up appointments and lets leads easily book a time that works best for them right away.
The appointment setting process becomes smoother when automated, which benefits your business and your leads/customers.
Efficient Lead Nurturing
Beyond automating the initial response, setting up automated drip campaigns lets you follow up using a sequence of text messages. These sequences (also referred to as drip campaigns) are set up to deliver a series of messages over time, keeping consistent and timely communication with leads.
This continuous contact and engagement keeps your brand top-of-mind, builds trust, and guides leads through the Customer Journey toward conversion.
Whether sharing additional information, inviting them to events or webinars, or offering promotions, Skipio’s automated text nurturing keeps leads engaged and informed throughout their journey to becoming customers.
Related: Why and How to Automate Your Lead Nurturing Strategy
Sync Across Platforms
Skipio integrates with most existing CRM (customer relationship management) systems, email marketing platforms, and other tools, allowing lead information to sync across platforms automatically.
For example, John Glaser, a professional photographer and long-time Skipio customer, integrated Skipio and Zapier to automate the follow-up process with his Facebook leads. Whenever a lead fills out a form on Facebook, it syncs to Skipio, and they are automatically contacted.
What used to take 30+ minutes to set up automated drip campaigns now takes less than 10 minutes with Skipio and Zapier. According to John, “Skipio makes it a lot faster and easier to get in contact [with leads]. That to me is gold. Time is money.”
Beyond the initial setup, Skipio saves him time and reduces headaches because follow-ups with leads happen seamlessly.
Scalability and Growth
As your business grows, so does the volume of leads. Manually managing this increasing volume is often overwhelming. Skipio’s automation tools are designed to scale with your business, making sure you can handle a larger number of leads without losing the quality of your follow-up.
Automation allows you to communicate consistently with all your leads, regardless of how many you have. This scalability is important as it allows you to grow your customer base while keeping high engagement and conversion rates.
You Need More Than Just Automation
Although automation simplifies many processes, it doesn’t convert leads into customers. You still need to work on continuing conversations with personalized messaging.
There comes a time when a human needs to step in to close deals. Personalized follow-up messages, phone calls, and meetings are key to building strong relationships and making sure leads become loyal customers.
Grow Your Business with Skipio
Skipio’s marketing automations give you a simple, clean, and efficient process from the moment a lead fills out a form to the point of conversion and beyond.
Book a quick demo to see how Skipio can automate and simplify the manual processes in your business.