Skipio Blog

Articles, news, and other great resources.

How SMS Marketing Decreases Churn

Studies show that acquiring new customers can cost five times more than retaining existing ones. [...]

Is Cold Texting Illegal? Here’s Everything You Need to Know

Text messaging is a highly effective way to reach people. But can you simply blast [...]

Should You Use AI to Write Your SMS Marketing Messages? 

Artificial intelligence (AI) is taking over tasks we never thought possible. But can it write [...]

Know Before You Text: Industries and Content Prohibited from Business Texting

Reaching leads and customers through SMS is incredibly effective. However, not all industries are allowed [...]

7 Common SMS Marketing Mistakes Businesses Make

Texting is your direct line to customers, but they’ll unsubscribe if you’re not careful. Like [...]

How Text Messages Simplify Appointment Setting

Let’s be honest: appointment setting is a hassle. Phone calls, back-and-forth emails, conflicting calendars—it quickly [...]

Mastering Relationship Selling in Text Marketing

In marketing, specifically text marketing, it’s easy to resort to the “spray-and-pray” approach. But customers [...]

Marketing Texts Vs. Marketing Emails [Infographic]

Are marketing texts better than marketing emails? You might be skeptical, thinking a texting company [...]

How to Write Effective Out-of-Office Text Messages

Want to avoid people thinking your business is ghosting them when you’re out-of-office? Or when [...]

5 Tips to Help Your Small Business Achieve Sales Growth

Business growth comes with its fair share of challenges. Many small businesses find themselves struggling [...]

How to Write Effective Welcome Text Messages [Templates]

One of the key touchpoints for creating a positive initial experience is the welcome text [...]

11 Things to Do Right Now to Increase Text Message Deliverability and Replies

Here are 11 things you can do right now to help more of your marketing [...]

A Starter’s Guide to Business Texting

Converting prospects into customers and then keeping them starts with the customer experience you offer. [...]

How to Take Advantage of Holidays for Your SMS Marketing Promotions

Salt Lake City gym owner Blake Robinson once brought in $12,000 in a single holiday [...]

New Year, New Members: How to Use Texting to Boost Gym Engagement and Retention

The New Year is synonymous with fresh starts, and one of the most popular resolutions [...]