Category Archives: Personalization

What are Merge Tags and How to Use Them in SMS Marketing

Merge tags/merge fields are placeholders that dynamically insert specific and personalized info into your SMS [...]

How to Master Relationship Selling in Text Marketing

In marketing, specifically SMS or text message marketing, it’s easy to resort to the “spray-and-pray” [...]

What is Personal Customer Service and How Do You Provide It?

People crave human connections. They want personalized experiences and genuine interactions. They want to be [...]

5 Tips to Write a Professional Text Message That’s Still Personal

Did you know that text messages have a 98% open rate? That means you can pretty [...]

How to Humanize Transactional Business Text Messages

Transactional messages are essential to running a business; however, they often come across as cold [...]

How to Personalize Your SMS Marketing Messages and Why It Matters

Did you know that 72% of customers will only engage with personalized marketing messages?  Personalization [...]

8 Ways to Build Customer Relationships with Personalized Business Text Messaging

The key to building and maintaining strong customer relationships? Text your customers. But don’t just [...]

Personalized Texting vs Mass Texting: Which Is Better?

Text messaging is a huge part of our daily communication. Whether for personal or business [...]

What 5 Years Participating in Twitch Communities Has Taught Me About Building Genuine Relationships

Having spent hundreds of hours watching my older brother play Goldeneye on N64 and Halo [...]

Personalization and Automation: How the Two Coexist Within Business Texting

Can you really send an automated text message that sounds personal? The answer is yes! [...]

5 Ways to Use Personalization to Improve Customer Lifetime Value (CLV)

Everything about the customer experience improves when you care about making it personal. You listen [...]

The Most Effective Business Texting Strategy Is a Human One: 5 Text Messages Examined

You and your team may find some success with mass texting and outreach, just like [...]

How to Develop Your Own Voice for Sales and Marketing Communication

Anytime you communicate on behalf of a business, there’s an expectation to communicate in a [...]

3 Stats That Point to the Importance of Personalizing Business Text Messages

Every business wants to keep the personal touch. Because even if they don’t really need [...]

Take Note and Personalize Every Text

If you want to text your customers, you must keep it personal. What’s the point [...]