Category Archives: Automation

What are Merge Tags and How to Use Them in SMS Marketing

Merge tags/merge fields are placeholders that dynamically insert specific and personalized info into your SMS [...]

Why and How to Automate Your Lead Nurturing Strategy

Have you ever felt like leads just slip through your fingers? You capture their information, [...]

Increase Your Speed to Lead with Automated Lead Follow-up

The faster you connect with a qualified lead, the higher your chances of converting them [...]

What is an SMS Drip Campaign? 

SMS Drip campaigns are a form of marketing automation that “drips” a series of pre-written [...]

How to Write Effective Out-of-Office Text Messages

Want to avoid people thinking your business is ghosting them when you’re out-of-office? Or when [...]

SMS Keywords: What Are They and How to Use Them

One of the most efficient ways to keep in touch with leads and customers is [...]

Text Message Automation for Businesses: Everything You Need to Know

All businesses need effective communication to thrive. And when reaching out to customers, text messaging [...]

How to Use SMS Marketing Automations Effectively for Your Brand

SMS marketing or text marketing automations enable you to reach your customers or leads at [...]

Reduce Friction on Your Website, Make It Easier for People to Buy

Unnecessary jargon. Confusing navigation. Irrelevant images. Hidden pricing. Long forms. Fluffy wording. Gated articles. Poor [...]

19 Everyday Business Processes and Tasks You Can Automate With Skipio

Relying on pure effort and willpower to start conversations with prospects and customers will get [...]

How Automated Texting Transforms Event Planning

Event planning and running an event can seriously run your entire life, but it doesn’t [...]

Why We Invest in Human-in-the-Loop Automations

Last week we introduced SMART Automations. This week we dive further into why we believe in [...]

Automate Your Customer Appreciation and Still Keep It Personal

Of course you want to give your customers as much attention as possible, start real [...]

5 Reasons You’ll Love Skipio’s Automated Reminders for Appointments and Events

Are you ready to say “no more” to no-shows? With Appointment and Event Reminders, you [...]