Author Archives: Emily McCauley

Increase Your Speed to Lead with Automated Lead Follow-up

The faster you connect with a qualified lead, the higher your chances of converting them [...]

28 Free Follow-up SMS Marketing Templates for Small Businesses

This blog post will give you 28 free follow-up SMS marketing templates that’ll help your [...]

What is Sales Engagement?

Sales engagement is the process of building relationships, gaining trust, and providing value at every [...]

What is an SMS Drip Campaign? 

SMS Drip campaigns are a form of marketing automation that “drips” a series of pre-written [...]

Spam Words to Avoid Using in Your SMS Marketing Messages

One of the most important things to consider in SMS marketing is the language used [...]

SMS and MMS – What’s the Difference? 

If you’ve looked into using text marketing for your business, you’ve probably heard of SMS [...]

6 Ways to Use SMS Marketing as a Real Estate Professional

Staying connected with potential buyers and sellers is essential for real estate success. And if [...]

How SMS Marketing Decreases Churn

Studies show that acquiring new customers can cost five times more than retaining existing ones. [...]

Is Cold Texting Illegal? Here’s Everything You Need to Know

Text messaging is a highly effective way to reach people. But can you simply blast [...]

Should You Use AI to Write Your SMS Marketing Messages? 

Artificial intelligence (AI) is taking over tasks we never thought possible. But can it write [...]

Know Before You Text: Industries and Content Prohibited from Business Texting

Reaching leads and customers through SMS is incredibly effective. However, not all industries are allowed [...]

7 Common SMS Marketing Mistakes Businesses Make

Texting is your direct line to customers, but they’ll unsubscribe if you’re not careful. Like [...]

How Text Messages Simplify Appointment Setting

Let’s be honest: appointment setting is a hassle. Phone calls, back-and-forth emails, conflicting calendars—it quickly [...]

How to Master Relationship Selling in Text Marketing

In marketing, specifically SMS or text message marketing, it’s easy to resort to the “spray-and-pray” [...]

Marketing Texts Vs. Marketing Emails [Infographic]

Are marketing texts better than marketing emails? You might be skeptical, thinking a texting company [...]