Author Archives: Emily McCauley
Skipio’s Calendly Integration is Back and Easier Than Ever
For several months, we’ve worked hard to revamp Skipio’s Calendly integration. Our goal with this [...]
Apr
What is SMS Express Written Consent and Why is It Important?
You’ve likely heard of obtaining “express written consent” when completing required business phone number registrations [...]
Apr
Increase Your Speed to Lead with Automated Lead Follow-up
The faster you connect with a qualified lead, the higher your chances of converting them [...]
Apr
28 Free Follow-up SMS Marketing Templates for Small Businesses
This blog post will give you 28 free follow-up SMS marketing templates that’ll help your [...]
Apr
What is Sales Engagement?
Sales engagement is the process of building relationships, gaining trust, and providing value at every [...]
Apr
What is an SMS Drip Campaign?
SMS Drip campaigns are a form of marketing automation that “drips” a series of pre-written [...]
Mar
Spam Words to Avoid Using in Your SMS Marketing Messages
One of the most important things to consider in SMS marketing is the language used [...]
Mar
SMS and MMS – What’s the Difference?
If you’ve looked into using text marketing for your business, you’ve probably heard of SMS [...]
Mar
6 Ways to Use SMS Marketing as a Real Estate Professional
Staying connected with potential buyers and sellers is essential for real estate success. And if [...]
Mar
How SMS Marketing Decreases Churn
Studies show that acquiring new customers can cost five times more than retaining existing ones. [...]
Feb
Is Cold Texting Illegal? Here’s Everything You Need to Know
Text messaging is a highly effective way to reach people. But can you simply blast [...]
Feb
Should You Use AI to Write Your SMS Marketing Messages?
Artificial intelligence (AI) is taking over tasks we never thought possible. But can it write [...]
Feb
Know Before You Text: Industries and Content Prohibited from Business Texting
Reaching leads and customers through SMS is incredibly effective. However, not all industries are allowed [...]
Feb
7 Common SMS Marketing Mistakes Businesses Make
Texting is your direct line to customers, but they’ll unsubscribe if you’re not careful. Like [...]
Feb
How Text Messages Simplify Appointment Setting
Let’s be honest: appointment setting is a hassle. Phone calls, back-and-forth emails, conflicting calendars—it quickly [...]
Jan