The holiday season is just around the corner. By now, your business should be gearing up to spread festive cheer and attract customers with your marketing campaigns.
While email marketing and social media are popular choices, text marketing is another powerful and personal way to immediately connect with your audience.
In this blog post, we’ll explore why text marketing is a great marketing channel choice for your holiday text messages, provide a list of holiday phrases to use in your texts, and share some creative text message templates that’ll make your messages stand out.
Why Choose Text Marketing for the Holidays?
Text messages have a few unique advantages – they are short, direct, and have an extremely high open rate. During the holiday season, when everyone is bombarded with messages, a well-crafted text can cut through the noise and grab your audience’s attention.
Text marketing also allows for instant engagement. Unlike emails that sit in an inbox for hours or days, 95% of text messages are read and responded to within just 3 minutes after being received. This makes texts ideal for holiday flash sales, limited-time offers, and other time-sensitive promotions.
With MMS elements like images and GIFs, you can easily incorporate visual touches into your holiday marketing texts.
What’s a Good Holiday Message?
A good holiday message captures the spirit of the season in a way that aligns with your brand’s personality and voice. It should convey positive emotions, whether through humor, sentimentality, or excitement. Incorporate holiday-themed language and, if appropriate, a call to action to encourage engagement.
Holiday Phrases to Use
Creating the perfect holiday text message can be challenging, but using the right phrases can evoke the festive spirit and resonate with your audience. Here are some holiday phrases to consider incorporating into your text marketing:
Tis the Season for Savings
Highlight the spirit of giving by offering special holiday discounts. For example, “Tis the season for savings! Unwrap our special holiday deals today. Use code [code] for [X]% off.”
Warm Wishes from [Your Business]
Spread warmth and goodwill with a message like, “Warm wishes from the [Company] family! May your holidays be merry and bright.”
Jingle All the Way to Savings
Incorporate holiday-themed language to entice customers. “Jingle all the way to savings with our exclusive holiday collection. Shop now!”
‘Twas the Night Before the Sale
Create anticipation with a teaser message. For example, “Stay tuned for our midnight sale! ‘Twas the night before the biggest discounts of the year.”
Cheers to a Sparkling Season
Engage customers with a message celebrating the joyous season. “Cheers to a sparkling season! Get into the festive spirit with our limited edition holiday products.”
Should I say “Merry Christmas” or “Happy Holidays”?
The debate between “Merry Christmas” and “Happy Holidays” often arises in the context of inclusive and respectful messaging during the festive season. The one you choose depends on your audience and your brand’s values.
Many brands opt for “Happy Holidays” to be inclusive and respect their audience’s diverse beliefs and traditions. Some businesses might choose “Merry Christmas” to align with their brand’s traditional values or cultural or religious foundation.
Ultimately, deciding between “Merry Christmas” and “Happy Holidays” should reflect your brand’s tone, values, and audience. Balancing tradition and inclusivity helps ensure that your holiday greetings resonate positively with everyone in your audience and that you’re considerate of every individual or group without exclusion or alienation.
Of course, you can avoid the dilemma altogether and write a holiday message using the following phrases:
What Can I Say Instead of Happy Holidays?
While “Happy Holidays” is a timeless and inclusive greeting, you can switch things up by using alternative phrases like:
- Festive Season’s Greetings
- Joyful Celebrations
- Wishing You Joy and Cheer
- Warm Winter Wishes
Text Templates
Now that you’re inspired by some holiday phrases and alternative greetings, here are a few text templates to help you craft the perfect message. Use our templates as inspiration for your own messages.
One-off Texts
Thanksgiving
- Hey [First Name], We’re feeling generous this holiday season! Book your next session and receive [X]% off! We can’t wait to see you!
- Happy Thanksgiving, [First Name]! We have different opening hours over the break. Check out our website for details: [Link]
- We appreciate your business this time of year and all year long. Happy Thanksgiving from [company]!
- We have so much to be thankful for this Thanksgiving and you’re one of them [First Name]! From all of us at [Company], Happy Thanksgiving!
Christmas
- Jingle all the way to savings with our exclusive [X]% off today only! Use code: [Code]. 🎄 Shop now: [Link]
- [First Name], Unwrap the perfect gift with our festive faves just for you. Enjoy [X]% off on your next purchase. Shop now: [Link]
- [First Name], there’s only [X] days left until Christmas! Wrap up your shopping with our exclusive holiday deals. Hurry, the clock is ticking! [Link]
- Hey [First Name]! Tis the season for giving! 🎁 Check out our festive faves – perfect for you! [Link]
- Ho, Ho, Ho! Sending you heaps of holiday cheer and a sprinkle of magic from [Company]. 🎅🏻
- Santa came to town early this year! Celebrate Christmas with our BOGO deals starting now! Check out all our Holiday deals: [Link]꠆
- What do you call an elf who sings? A wrapper! 🎁 Unwrap incredible deals this season with our Christmas offers!
- ‘Tis the season… to be shopping! [First Name], see our 2023 Holiday gift guides for [Specific Industry/Target Audience] and more. [Link]
- Happy Holidays, [First Name]! We have different opening hours over the break. Check out our website for details: [Link]
- [First Name], It looks like you’re on our nice list! Text NICE to receive a special holiday coupon from [Company].
New Years
- [First Name], We’re wishing you and your family a Merry Christmas and a Happy New Year from [Company]! May this season bring you joy, peace, and unforgettable moments.
- [First Name], As we say goodbye to this year, may the upcoming one bring you new adventures, opportunities, and countless reasons to smile. Happy New Year from [Company]! 🎉
- [First Name], you make every year better at [Company], and we want to wish you the happiest of New Years!
Text Drip Campaigns
Text Campaign 1
Text 1:
Hey, [Your First Name] here with [Company]. Happy holidays! I wanted to let you know about an exclusive Holiday Sale we’re running starting tomorrow at 8am for 24 hours only. Keep an eye out! It’s for the first 50 people. I’ll send out a link tomorrow morning!
Text 2 (send 1 day later):
Hey, [Your First Name] here with [Company]! Christmas is coming quickly! Starting now, the first 50 to take action with this special holiday sale will get [Promotion Details]. Reply YES, or click on the link if you want to guarantee a spot with this crazy deal (good for 24 hours only): [Promotion Link]
Text 3 (send 1 day later):
Hey [First Name], it’s the last call for the Holiday Sale. Only a few hours left to get [Promotion Details]. We only have [X] spots left! Reply YES or click on the link! [Promotion Link]
Text Campaign 2
Text 1:
Hey [First Name!] It’s [Your First Name] from [Company]. We actually just got a new product that we think you’d really like! It’s the [Product Name]. Have you heard anything about it?
Follow-Up Text (send 5 days later):
Hey [First Name], just checking in to see if you got my last message! Have you checked out our new product [Product Name] yet? It’s selling quickly and we want to make sure you don’t miss out!
Last Call Text (send 2 days later):
Hey [First Name], it’s [Your First Name] with [Company]. Make sure you get your gifts in time for Christmas! Today is the last day to order [Product Name] to make sure it arrives on time.
Related: Black Friday and Cyber Monday Text Message Deliverability Tips
Start Texting with Skipio
Text messaging is a great channel for spreading holiday cheer and deals. Whether you go for a traditional greeting or a more creative one, the key is to align your messaging with your brand.
Pick a template, add your personal touch, and start scheduling your holiday text messages with Skipio! Skipio is an automated text messaging platform that helps businesses like yours consistently engage leads and keep customers. Schedule a demo today to learn more about Skipio’s features.
