Maybe you want to hone the tone your business uses. Or you simply want to try something a little more personal. Use this texting style guide to compare how you and your team currently text. Then consider the changes you might want to make.

Or if you’re just now implementing texting as part of your lead nurturing, retention, and reactivation strategies, hopefully this guide will help you determine how your messages should sound.

When done thoughtfully, most texting styles help you nurture your leads and turn them into repeat customers. It simply depends on your audience and how well you communicate with them.

Trusty Resource

Your language is more formal than informal, generally helping to reassure people that you know your stuff. Sometimes you may run into problems with people thinking you’re too formal. Regardless, you answer people’s questions before they even know to ask them — your texts contain all the detail anyone would ever need. Most contacts find comfort in your intuition and knowledge. After all, you’re the expert.

Easy Breezy

Your language is informal and friendly. Any time you follow up, it feels natural and never forced. From the very first text you send, your leads can tell it’s a no-pressure situation. Best case scenario: This helps you build trust and real relationships. Under less than ideal circumstances, some people may not take you seriously.


You primarily use texting as a way to set and confirm appointments. You keep to a strict schedule for reaching out and following up. You know exactly when you last heard from someone and when they last heard from you. Each text reflects those time elements. People know they can count on you. And they always know they’ll be reminded before an appointment.


You’ve got a favorite emoji and all your customers know it. Rarely does a text go out without at least a few emojis included. You carefully choose each emoji to ensure it fits with the message you intend to send.

Picture Perfect

Emojis aren’t enough to get your point across, so you use GIFs and pictures – including those you take yourself. (Or even of yourself. A well-timed selfie works wonders.) Each MMS feels personal, especially when you take your own photos. Using images is particularly helpful when you need to convey more information than the character limit of text allows. That’s why you design and send flyers, coupons, event invitations etc.


You only text people information about sales, promotions, and offers. Think anniversary and holiday sales and birthday promotions. You also know how to write a mean call to action and copy that converts. Your sales-oriented messages are nothing if not consistent, so people learn when to expect messages from you and what about.

Anyone who communicates through text for their business is undoubtedly a combination of two or more of these styles. What’s most important is being aware so you can make changes if needed. If people aren’t responding to your super relaxed messages, maybe the language needs to be changed.

And when you’re conscious of the voice and texting style of your company, even messages you automate will be on brand.