Author Archives: Anna Wendt

How to Increase Lead Appointment Show Rates

You offer great solutions. Your current customers love you. Retention is high. Now, if only [...]

How to Build Effective Lead Nurturing Campaigns for Your Gym or Fitness Studio

Studies show that 50% of new prospects are not ready to make a buying decision. [...]

A Starter’s Guide to Business Texting

Converting prospects into customers and then keeping them starts with the customer experience you offer. [...]

How to Take Advantage of Holidays for Your SMS Marketing Promotions

Salt Lake City gym owner Blake Robinson once brought in $12,000 in a single holiday [...]

Marketing & Sales Slang Terms You Need to Know in 2024 and Beyond

I’ve been involved in marketing roles for almost 7 years now. But on a weekly [...]

Understanding TCPA’s Opt-In and Opt-Out Requirements

Enacted in 1991, the Telephone Consumer Protection Act, or TCPA, regulates telephone solicitations. Initially, TCPA [...]

5 Tips to Write a Professional Text Message That’s Still Personal

Did you know that text messages have a 98% open rate? That means you can pretty [...]

Understanding the Difference: Short Code vs Long Code Texting

Business-to-customer texting only continues to grow in popularity and importance. Texting is much quicker than [...]

How to Create an Effective SMS Campaign for Your Next Event

Just like text message marketing streamlines your outreach and follow-up in sales, marketing, and customer [...]

What You Need to Know About 10DLC and the New Business Text Messaging Standards

To protect and provide businesses with a faster, more reliable way of sending text messages [...]

How to Write Black Friday Text Messages Prospects and Customers Will Actually Engage With

Anyone and everyone is trying to get in touch about deals, specials, and sales around [...]

Use These Business Text Messaging Tips to Engage More Customers During the Holidays

Halloween isn’t over yet, but that still means you need to put the final touches [...]

Help Your Team Write Sales and Marketing Text Messages That Stay on Brand

Whether you want to send text messages to leads captured on your site or to [...]

Why You Need to Care About Branding Your Business Texting

If your company has never used business texting as part of marketing, sales, or customer [...]

Reduce Friction on Your Website, Make It Easier for People to Buy

Unnecessary jargon. Confusing navigation. Irrelevant images. Hidden pricing. Long forms. Fluffy wording. Gated articles. Poor [...]