6 Ways to Use SMS Marketing as a Real Estate Professional

Staying connected with potential buyers and sellers is essential for real estate success. And if you’re looking to connect in a personal, immediate, and effective way, you need to be texting.

According to the National Association of Realtors (NAR), 71% of real estate agents already send property info and communicate via text message. That’s because texting is highly effective.

If you’re part of the 29% of realtors who aren’t texting yet, keep these stats in mind. Texts have a 98% open rate, with 95% of messages being responded to within just 3 minutes of being received! Plus, 76% of homebuyers use a mobile device to search for homes. This makes text marketing an invaluable way to reach clients where they’re already engaged—right on their phones.

Text marketing, or SMS marketing, is proven to help real estate professionals attract prospective clients, promote listings, drive attendance to property showings, and stay top-of-mind for repeat clients. 

Here are six effective ways (with example text messages) to use SMS marketing to grow your real estate business:

1. Instantly share property alerts

2. Sent targeted open house invitations

3. Remind people of appointments

4. Improve communication and grow relationships

5. Send targeted marketing campaigns

6. Share promotions 

1. Instantly Share Property Alerts

Make sure your clients are the first to know about new properties that match their criteria. Send texts with key details about new listings to clients in real time. Proactively send out property alerts via SMS to make your clients be among the first to know about relevant opportunities, giving them an edge over other home buyers. 

Example text: Hi [First Name], exciting news! A property that I think you’d like just hit the market. It has a white kitchen, just like you requested! Check out the details here [link]. Let me know if you’re interested in scheduling a viewing!

2. Send Targeted Open House Invitations 

Personalize invitations to drive attendance to open houses or property viewings. Include the date, time, address, and a short highlight of the property. If needed, send a RSVP link to track interest and gauge potential turnout.

Example text: Hey [First Name], there’s an open house for the property you were looking at the other day, [Property Address], on [Date] from [Time]. Let me know if you’re attending and want me to submit an offer. 

3. Remind People of Appointments

Avoid missed appointments by sending SMS reminders. Texting platforms like Skipio let you send automated reminders, saving you time and hassle. Whether it’s a property viewing, client meeting, or important deadline, texts make sure everyone stays informed. 

Example text: “Hi [First Name], just a reminder about our meeting tomorrow at [Time] at [Location]. Looking forward to seeing you there and discussing some properties!

4. Improve Communication and Build Strong Relationships

Effective communication is key to building strong relationships with clients. After every meeting or showing, use Skipio’s text messaging to automatically follow up to keep clients engaged and moving forward in the buying or selling process. This naturally keeps conversations going, helping you stay top of mind. 

Follow-up during the entire buying or selling process to answer questions, provide information about similar properties, and get feedback. This shows that you’re genuinely interested in helping your clients and increases the likelihood of making sales. 

Example text: Hi [First Name], it’s [Your Name]. It was great meeting you today! I’m double-checking the square footage of the property we discussed. I’ll get back to you ASAP with the correct number. Do you have any other questions in the meantime?

5. Send Targeted Marketing Campaigns

SMS marketing allows you to group or segment your audience based on factors such as location, preferences, and previous interactions. Take advantage of this and create targeted marketing campaigns tailored to specific groups of potential or current clients.

Whether you’re promoting luxury properties to high-net-worth individuals or starter homes to first-time buyers, texting allows you to send content directly to the right audience, increasing engagement and conversions.

Example text: Hey [First Name], it’s [Your Name] from [Company Name]. I thought you might be interested in our exclusive listings in [Neighborhood]. Take a look at what’s available! Text back and let us know if you’re interested or have any questions. 

6. Share Promotions

Everyone loves a good deal and your clients are no exception. Use texts to communicate promotions and incentives. 

For example, if there’s a limited-time discount on closing costs, a referral bonus, or access to VIP property previews, send a text relaying that information. Text messages with this type of information provide value that attracts and retains clients. It also strengthens client loyalty and incentivizes repeat business.

Example text: Good news, [First Name]! We’re offering a special discount on closing costs during April. Let’s discuss how you can take advantage of this opportunity. Schedule a call: [link]

Start Texting with Skipio

Ready to start texting your prospective and current clients?

Skipio is the best texting platform available that boosts replies, increases show rates, and grows revenue. With automated two-way text messaging, real estate professionals connect with and build relationships with clients faster, leading to more sales. 

Learn more about how Skipio helps businesses like yours grow. Schedule a quick demo today