What's In and What's Out for SMS Marketing in 2024

SMS marketing continues to be a powerful tool for reaching and engaging audiences. As we step into 2024, it’s crucial for businesses to stay ahead of the curve and adapt their SMS marketing strategies to align with emerging trends. 

Here’s a breakdown of what’s in and what’s out for SMS marketing in 2024:

What’s In

Personalized Messages

One-size-fits-all messages are out. In 2024, businesses will prioritize personalized messages even more than they do now. They will spend more time tailoring messages to each customer’s preferences and interests. Because people are more likely to engage with content that feels tailored to them. Seventy-two percent of customers will only engage with personalized messaging. So, it makes sense that businesses are starting to invest more in personalization.

Texts Used as a Customer Support Channel

SMS is not just a marketing tool. It’s also an effective channel for customer support. Businesses are leveraging the immediacy and convenience of texting to provide real-time help to their customers. Expect to see a rise in two-way communication as companies use texts to address questions, resolve issues, and build stronger customer relationships.

Multi-Channel Use

The integration of SMS with other marketing channels is gaining momentum. In 2024, businesses will increasingly adopt multi-channel strategies. They’ll combine SMS marketing with email, social media, and other platforms. Doing this creates a streamlined marketing strategy. To make this effective, businesses must focus on making sure their messaging is consistent across all channels and touchpoints.

Increase Use of AI

Artificial Intelligence (AI) is playing a more significant role in SMS marketing. AI-driven personalization increases campaigns’ efficiency, allowing for smarter targeting and more relevant interactions. This enhances customers’ experiences and helps businesses scale their communication. Even though the use of AI is increasing, companies need to be careful that their messages don’t sound robotic

Conversational Texting

The shift towards conversational marketing continues to grow. Instead of traditional, one-way messaging, businesses are taking a conversational approach in their SMS interactions. Engaging customers in meaningful conversations helps build trust and genuine connections, increasing customer satisfaction and loyalty.

What’s Out

Generic Messages

Generic messages are losing their impact. Customers crave authenticity and relevance. Generic content often fails to resonate with audiences in a meaningful way and is more likely to be ignored or marked as spam. 

Mass/Bulk Messaging

Mass messaging, once a popular strategy, is on the decline. In 2024, businesses are moving away from sending the same message to a large audience. Instead, the focus is on targeted campaigns that resonate with specific customer segments.

One-Way Conversations

One-way communication is over. Customers want to engage with businesses, and that’s not possible when sending one-way messages. Businesses are stopping broadcasting information. Instead, they’re now focusing on two-way conversations because two-way conversations build stronger connections with their audience.

Including a Signature in Every Message

While professional signatures once added credibility to SMS messages, they’re now seen as unnecessary clutter. Concise and relevant messages without signatures make messages clearer and more impactful. Businesses are removing formal signatures to create more authentic interactions.

Using Your Personal Phone Number for Business Communication

Mixing personal and business communication on the same phone number is becoming obsolete. With the rise of business messaging platforms, companies are separating personal and professional communication. This helps them to be more organized and create a more efficient workflow.

Position Your Business for Success

As SMS marketing continues to evolve, adapting to these trends is essential for businesses that want to stay relevant and effective in their outreach strategies. 

Start texting your leads and customers with Skipio to better position your business for success. Skipio is the most effective conversational text messaging platform that helps companies like yours boost replies, increase appointments booked, and grow revenue.