Your brand voice is the personality and style of your business. It’s how you communicate with your audience across various platforms.
Keeping it consistent, especially in text messages, is key to building strong relationships with leads and customers and a recognizable identity.
Why A Consistent Brand Voice is Important
A consistent brand voice helps you:
Build Trust and Recognition
When your brand voice is consistent across platforms, it builds trust and recognition. Customers begin to associate a specific tone and personality with your brand, making them feel comfortable and familiar with your communication style.
This familiarity can lead to increased customer loyalty and advocacy, as people are more likely to trust and recommend a brand they recognize and feel connected to.
Create Emotional Connections
Using a voice that reflects your values makes your audience feel more connected to your business. When your messaging consistently aligns with your brand’s personality and values, it resonates more deeply with your audience.
This emotional connection is powerful because it turns casual customers into loyal brand advocates who are more likely to engage with your content and make repeat purchases.
Establish Clarity
Consistency reduces confusion. Your audience understands your messages better and knows what action you want them to take next. Clear and consistent messaging ensures that your audience receives your communications as intended, without misinterpretation.
This clarity leads to higher engagement rates, as customers are more likely to respond positively to messages they understand and find relevant.
How to Create a Consistent Brand Voice in Text Messages
Define Your Brand Voice
First, nail down and define your brand voice. Consider your brand’s overall personality, values, and target audience. Ask yourself:
- What are our core values? Are we professional and reliable, friendly and approachable, or something else entirely?
- Who is our target audience? What are their ages, interests, and communication styles?
- What emotions do we want to evoke? Are we aiming to be informative and trustworthy, or maybe humorous and engaging?
Once you clearly understand your brand voice, document it in a guide. This guide should outline your preferred tone, language choices, and any specific dos and don’ts for text message communication.
Understand Your Audience
Get to know your audience inside and out. Research their demographics, preferences, behaviors, and communication habits. This way, you can tailor your messages to resonate with them.
For example, if you’re targeting young adults, using emojis and a more casual tone might be a good idea. However, a more formal and straightforward approach might be more effective if your audience is more professional or older.
Write Engaging Text Messages
With your brand voice defined, it’s time to write compelling text messages. Here are some key considerations:
Keep It Concise
Text messages are short by nature, with limited character space. Be clear and get to the point. Remember, your goal is to communicate effectively, not to overwhelm your audience with information.
Use Active Voice
Active voice makes your message more engaging and impactful. It creates a sense of urgency and clarity, making your calls to action more compelling.
Avoid Slang
While casual can be okay at times, avoid slang that might make your brand seem unprofessional. It’s important to find a balance between being relatable and maintaining a level of professionalism that reflects your brand’s values and image.
Proofread
Always double-check for typos and grammatical errors. Mistakes make your messages look like spam and will damage your brand’s image.
Personalize Your Messages
Make your messages feel personal. Use customers’ names and reference past interactions. This shows you value them and helps build loyalty.
For example, send personalized recommendations or specific offers based on previous purchases.
Personalization can significantly increase the effectiveness of your messages, making customers feel appreciated.
Use Message Templates
Templates are great for keeping your brand voice consistent. Create templates for common messages like appointment reminders, confirmations, or answers to common questions. Just make sure they’re flexible enough to be personalized.
Incorporate merge tags in your templates. Merge tags allow you to insert personalized details from your CRM, making your messages feel more customized without sacrificing efficiency.
Using a text message platform is an easy way to get started on templates. Texting solutions like Skipio provide pre-written message templates and tools to make it easy to maintain consistency while still allowing for personalization.
Be True to Your Brand
Above all, be true to your brand’s values in every text message. Authenticity builds trust and sets you apart from the competition. When your audience feels that your communications are genuine and aligned with your brand’s mission and values, they will engage with and support your business.
Start texting your leads and customers with Skipio. Customize Skipio’s prewritten text message templates to match your brand voice and share your own top-performing messages to unify communication while still practically guaranteeing responses from leads and customers.
Schedule a demo to see how Skipio’s automated messaging solution handles your communication busywork.