Reaching out to cold leads doesn’t have to be a challenge.
A great way to easily reconnect and spark interest again in leads who’ve gone silent is to use text messaging.
Here’s a more detailed guide on how to use text messaging effectively re-engage cold leads.
What are Cold Leads?
Before we even get into the details of how to re-engage leads, let’s define what cold leads actually are.
Cold leads are people who have shown interest in your products or services but haven’t taken any recent action. They might have:
- Asked for more information but never followed up
- Been previous clients who haven’t returned
- Attended an event like a webinar but didn’t become clients
Understanding why these leads went cold helps you figure out the best way to reach out and get them interested again.
How to Re-Engage Cold Leads with Text Messaging
Here’s a detailed look at effective strategies for re-engaging cold leads through text messaging:
Segment Your Leads
The first step in re-engaging cold leads is to segment or group them based on what you know about them. This may include grouping leads based on previous interactions or interests.
By segmenting your leads, you can send messages tailored to their specific needs and past behaviors. For example:
- Interest-Based Segmentation: If you know a lead was interested in a particular product or service, send them a message that highlights new offers or updates related to that service. This shows that you remember their interest and are providing relevant information.
- Engagement History: Different leads may need different approaches based on how long it’s been since their last interaction. For example, leads who recently went cold might benefit from a more casual follow-up, while those inactive longer will need a more compelling reason to re-engage.
Segmenting your leads makes sure that your messages are relevant and personalized, increasing the chances of re-engagement.
Send Personalized Messages
Personalizing your text messages is one of the best ways to re-engage cold leads. When you personalize your messages, you show that you remember the lead’s specific interests and needs, making your communication feel more genuine and engaging.
Personalization can be done by using the recipient’s name (but that’s just the bare minimum) and by referencing information like the service they were interested in or past conversations.
In Skipio, use Custom Fields and CRM integrations to automatically pull in this information even when messaging large groups.
Automate Follow-Ups
Use automations to trigger drip campaigns to help you restart conversations. Setting up automated text messages, you make sure that leads receive timely and relevant messages without having to do everything manually.
Here are just two of many ways to use automated text messages:
- Follow-Up After Download: If a lead downloads a guide or other resource from your website, set up an automated message to follow up. For example, you could send a text offering a free consultation or providing additional resources related to the guide they downloaded.
- Reminder Messages: For leads who have shown interest but haven’t taken the next step, automate reminders to nudge them toward scheduling a consultation or taking another action. This helps keep the lead engaged without requiring constant manual follow-up.
Optimize Timing and Frequency
The timing and frequency at which you send text messages matters.Choose times when leads are most likely to be available and receptive to your messages. Mid-morning or early afternoon are often good times because they avoid the busy start of the day and the end-of-day wind-down. Avoid sending messages too early in the morning or too late at night.
Don’t overwhelm leads with too many messages. Instead, space them out to keep them engaged without becoming annoying. A few well-timed messages are more effective than frequent, repetitive ones.
Related: When is the Best Time to Send a Marketing Text Message to Make Sure it Gets Seen?
Include a Clear Call to Action
A clear call to action makes it easy for leads to engage. Each text message should include one clear call-to-action with an actionable next step for the recipient. Whether it’s scheduling a consultation, accessing additional information, or simply replying to the message, make sure the call to action is straightforward and easy to follow.
Offer Value
Offering value in your messages helps capture the lead’s attention and encourage them to re-engage. This could be in the form of offers, free resources, or useful information related to their interests.
Providing value shows you appreciate their interest and want to help them (not just sell to them), which increases their willingness to re-engage.
Turn Cold Leads into Revenue
Text messaging gives you a chance to revive cold leads and build stronger connections, leading to increased revenue.
Follow the above strategies — segmentation, personalization, automation, clear calls to action, and offering value — to have the best chance at turning cold leads into active prospects.
Want to see exactly how Skipio helps you re-engage cold leads? Schedule a quick demo!
