You’ve likely heard of obtaining “express written consent” when completing required business phone number registrations through The Campaign Registry.
But do you know what it is and why it matters?
We’ll explain everything you need to know in this blog post.
What is Express Written Consent?
Express written consent is when someone explicitly agrees, either in writing or digitally, to receive marketing messages such as calls or texts. Basically, it’s getting a clear “yes” or permission from someone before you can send them promotional or marketing content.
This consent, or also commonly referred to as the opt-in process, is crucial for businesses using SMS marketing to stay compliant with regulations and build positive relationships with their customers.
Why Does Obtaining Express Written Consent Matter?
Under the Telephone Consumer Protection Act (TCPA), you must collect opt-in before sending any kind of promotional or marketing text messages. And that means you need to get express written consent from recipients.
If you send a text message to someone who has not given their express written consent or permission to receive it, you are breaking the law and could face fines. This is why it’s important to make sure you get compliant opt-in consent from recipients.
Beyond this legal requirement, getting express written consent shows that your business respects recipients, which helps you build brand trust and loyalty.
How to Get Express Written Consent
Receiving express written consent typically involves the recipient taking an affirmative step, such as checking a box on a web form, texting a keyword to start receiving texts, or signing a form (digitally or in person).
You can’t assume that someone is giving your business consent to text them. You must explicitly obtain opt-in through compliant methods like those mentioned above.
For compliance purposes, keep detailed records of the consent received from each contact you intend to text.
Related: Understanding TCPA’s Opt-In and Opt-Out Requirements
Get Help from Skipio Experts
Getting express written consent and following business texting laws may sound daunting, but don’t stress! Skipio’s team of experts walks every Skipio user through the required processes at registration, helping to make sure everyone’s account is compliant with applicable laws and regulations.
*Disclaimer: This information is not legal advice and is for informational purposes only. If you need further assistance on the issue of TCPA compliance and express written consent, contact a legal professional in your area.
