Sales engagement is the process of building relationships, gaining trust, and providing value at every step of the sales process. This includes all interactions with customers, from the first text message or email to personalized follow-up communication. It’s far more than just making contact with buyers.
Why Does Sales Engagement Matter?
Increases Conversions
Staying connected with leads and keeping them interested significantly increases your chances of converting them into paying customers. Studies show that companies that excel at engaging with leads and nurturing them generate 50% more sales-ready opportunities than non-nurtured leads. (Marketo)
Creates Stronger, More Profitable Relationships
You need to build trust and rapport with your potential and current customers, not just close deals. Doing this leads to longer-lasting and more profitable relationships. Start having meaningful one-on-one conversations with your customers and you’ll see relationships grow stronger,
With Skipio, you can use BCC messages and merge fields to send personalized group texts. Even though they’re group messages, they always feel one-on-one. Our team of experts will even help you write these messages if you’re not sure what to say.
Improves Efficiency and Productivity
Simplifying your sales process with an automated lead engagement solution like Skipio frees up valuable time for you to focus on other important tasks. After all, time is money. Wouldn’t you rather spend more time working on your business instead on working in your business?
Automate repetitive tasks like manually reaching out to every lead or sending follow-up texts so you and/or your team can spend more time on actually building relationships and closing more deals.
Drives Customer Loyalty
Engaged customers are more likely to become loyal customers. Nurturing relationships pre and post-sale, offering ongoing support, and seeking feedback turns customers into strong brand advocates. They refer new business, and leave your business 5-star reviews which contributes to your long-term revenue growth.
How Skipio Helps You Engage Leads
Skipio is a sales engagement solution that automates initial lead outreach and follow-up so you never miss an opportunity again.
Here’s how Skipio helps you excel at every stage of the sales cycle:
Automated Two-Way Text Messaging
Never let a lead go cold again. With Skipio’s automated outreach features, you can trigger personalized text messages within minutes of every form submission, making sure no lead falls through the cracks. Skipio allows for two-way communication, enabling you to have real-time conversations with potential and current customers. This way, you can respond and answer questions quickly before your competition does.
Drip Campaigns
Keep your prospects engaged with automated SMS drip campaigns. Skipio allows you to create personalized SMS sequences that nurture leads to move them closer to a buying decision or whatever your desired call-to-action is.
Segment your audience based on demographics, interests, communication history, behavior, etc, to make sure your messaging is relevant and resonates with each recipient.
Seamless Integrations
Skipio integrates with most CRMs and scheduling systems, eliminating the need for manual connections and simplifying your workflow. This keeps all your customer data centralized and readily accessible, allowing your sales team to personalize their outreach and provide a more cohesive customer experience.
Automated Reminder Messages
Make sure appointments, demos, consultations, or events go smoothly with automated SMS reminders. Set up reminder, confirmation, and follow-up messages in Skipio to send at predetermined intervals, making sure important details are never forgotten. This removes the need for constant monitoring and guarantees that your schedule stays organized and on track.
Build Relationships and Stay Connected
Sales engagement is really just about building relationships and staying connected with customers. With Skipio, you can automate communication at every touchpoint in the customer journey to make sure every lead and customer feels connected to your business.
Ready to get started with improving your sales engagement? Find out how Skipio can help you today.
