28 Free Follow-up SMS Marketing Templates for Small Businesses

This blog post will give you 28 free follow-up SMS marketing templates that’ll help your small business connect with leads and customers. 

But just sending a follow-up text isn’t enough. First, here are a few tips on how to write SMS messages that convert.

1. Personalize Messages

Generic greetings or messages don’t capture attention. Use the recipient’s name and mention past interactions, purchase history, demographics, etc. This small touch of personalization encourages engagement and leads to sales.

2. Offer Value, Don’t Just Sell

People appreciate helpful information. Follow up with a relevant tip or resource related to your product or service. Focus on delivering value and clearly communicate how they will benefit from your business. Highlight key features, exclusive discounts, or limited-time offers relevant to each recipient. By emphasizing the value, you make your messages more enticing and increase the likelihood of replies. 

3. Make it Easy to Respond

Include one clear call to action. Do you want recipients to visit your website or to schedule an appointment? Write concise and compelling CTAs that clearly communicate the desired action. Whether it’s making a purchase, visiting a website, or participating in a promotion, make sure that your audience knows what you expect from them. Use persuasive language and, if needed, incentives to drive desired outcomes.

4. Keep Messages Short and Sweet

People scan texts. They don’t want to read a novel. If you treat texts like emails — with long paragraph messages — people will ignore your messages. Aim for concise messages under 320 characters. This makes sure your entire message gets delivered and is easy to digest.

5. Send Messages at the Right Time

Don’t bombard customers immediately after their initial interaction with you or your business. If a text message subscriber or customer receives messages too frequently, they’re more likely to unsubscribe. Be aware of how many texts you are sending and space them out.

28 SMS Follow-Up Templates

Someone Just Gave You a Referral

  • Hey [First Name], huge thanks for referring [Referral’s Name] to us! We’re excited to connect with them soon.
  • Hi [First Name], thanks for trusting us enough to refer [Referral’s Name]! We really value your recommendation and look forward to providing them with exceptional service. 

Someone Visited After Not Being Around Recently

  • Hey [First Name], [Your Name] here from [Business]! Loved seeing you in store today! If you have any feedback about your purchase, let me know. See you again soon!
  • Hey [First Name]! It’s [Your Name from [Business]. Thanks for swinging by! Got any thoughts on your visit?

Someone Became a First-Time Buyer, Member, etc.

  • Hey, this is [Your Name] from [Business] So excited you just got [product], [First Name]! This is my personal line. Feel free to text me if you have any questions or feedback. 
  • Thanks for joining [Club/Rewards program/etc.], [First Name]! We’re thrilled to have you on board. We’ll be sending you more updates here, so be sure to save this number! 

Someone Just Left a Review

  • Hi [First Name], thanks a ton for leaving a review! We love hearing from happy customers like you.
  • [First Name], it’s [Your Name] from [Business] here. Just saw your review. Thanks for being such a loyal customer! We really appreciate your feedback and support. 

You Should have Heard Back from Someone Already

  • Hey [First Name], it’s [Your Name] from [Business]. I haven’t heard from you in a bit. Are there any questions about [product/service] I can answer for you?
  • Hey [First Name]! It’s been [Time Frame] since I’ve seen you. How are you doing? We’ve added new [Features/Products] recently, check it out: [link] 

Before a Scheduled Appointment or Meeting

  • Hey [First Name] it’s [Your Name]. I wanted to confirm our appointment for [Date] at [Time]. Does that still work for you?
  • Hey [First Name], our meeting is on [Date] at [Time]. Here’s the address if you need it. See you then! 

After an Appointment or Meeting

  • Hi [First Name], it’s [Your Name]. It was great meeting with you today! You can text me here if you have any additional questions. 
  • Hello [First Name]! We hope you enjoyed your visit today at [Business]. Let us know when you want to reschedule your next appointment. 

Someone Just Missed an Appointment or Meeting

  • Hey [First Name], we missed you at your appointment at [Time] today. No worries, though! Let’s find a time that works better for you. Would [Date] at [Time] work?
  • Hi [First Name], it’s [Your Name]. Looks like we missed connecting today. You can reschedule here [link]. If none of those times work, let me know and we can figure out another time. 

You Just Solved a Problem for Someone

  • [First Name], we figured out the issue with [Account, Product, etc.] Let’s hop on a quick call to show you the solution! Are you available on [Date] at [Time]? 
  • Hey [First Name], our newest product/service [Product Name] is now available! It’s similar to [Product/Service Previously Used] but now has [New Feature/Capability/Solution]. I’d love to have you try it out. Let me know if you’re interested. 

Someone Expressed Interest in a Product or Service

  • Hey [First Name], I know you’re interested in [product/service]! Do you have any questions I can answer for you? 
  • Hey [First Name], this is [Your Name] from [Business] You asked for info about [desired service/product]. When do you have time for a short call?

After They Fill Out a Form or Request a Demo

  • Hi [First Name], it’s [Your Name] from [Business]. I saw you just downloaded our new [ebook, guide, etc.]! Let me know if you have any questions about it.
  • Hey [First Name], This is [Your Name] from [Business]. Thanks for requesting a demo for [product]. What specifically are you looking to see? 

After an Event

  • Hey [First Name], it was great meeting you at [event]. I’d love to talk to you more about [product/service]. Are you available on [Date]?
  • Hi [First Name], it’s [Your Name]. Thanks for coming to [Event] I loved connecting with you! Hope to see you in the store soon!

After They Were Supposed to Talk With Their Team

  • Hey, [First name]. Were you able to speak with [Team/Decision Maker Name]? Let me know if there is anything you need from me. Can’t wait to get you started with [product/service]!
  • Hi [First Name], hope your meeting with [Team/Decision Maker Name] went well. I’m here to support you with any additional information or resources you may need to make a decision. Just let me know!

After Sending an Email or Leaving a Voicemail

  • Hi [First Name], it’s [Your Name] from [Business]. Just checking in to see if you received my [email/voicemail]. Let’s chat about it when you’re free. You can [email/call] me or text this number if it’s easier. 
  • Hi [First Name], just emailed that document I mentioned yesterday. Would it help to see a comparison with (other product/service/option)?

Get Started with Skipio

Pick a few templates, add your personal touch, and start scheduling your follow-up text messages with Skipio

Skipio is an automated lead follow up solution that helps businesses like yours consistently engage leads and keep customers longer. Schedule a demo today to learn more about Skipio’s features.