How to Write Effective Welcome Text Messages [Templates]

One of the key touchpoints for creating a positive initial experience is the welcome text message. Whether it’s for a new customer, subscriber, or member, a well-written welcome message sets the tone for a successful relationship.

In this article, we’ll explore the key elements that contribute to writing effective welcome texts and give you 12 example templates to edit and use. 

Get Permission to Text 

Before we get into how to write welcome text messages, you need to understand that you can’t just start texting someone. Cold texting is illegal and you’re likely to have your messages blocked and receive fines. Under the TCPA law, you must get prior express written consent before calling, sending a text message, or delivering a voice message to a customer’s mobile phone. This prior consent is called the opt-in process.

Prior consent requires that your customer take an affirmative step, such as checking a box or replying with a typed response. When inviting contacts to opt in, make sure the language is clear and conspicuous. Make it easy for people to understand what they’re agreeing to.

Elements of Effective Welcome Texts

Start With a Greeting

A friendly greeting sets the tone for a positive interaction. Address the recipient by their name and introduce yourself or your company. Starting with a genuine welcome creates an immediate connection and makes your audience feel acknowledged and valued.

Be Clear and Concise

Texting isn’t email, and if you treat it like email — with long paragraph messages — people will ignore your messages just like they do emails. Keep your messages short and concise, using no more than 320 characters.

Related: 

Set Expectations

Effective communication is built on transparency. Clearly explain to your audience what they can expect from receiving texts from your business. When people know what to anticipate, they feel more comfortable and confident in engaging with your business.

Give Value

All messages should provide value to your audience. Consider including an exclusive offer, useful resources, or helpful tips in the initial message. This encourages further engagement from your audience. 

Use Your Brand Voice

Make sure your welcome text reflects the voice and personality of your brand. Whether your brand is professional, friendly, or funny, maintaining a consistent tone across all communication channels is important. It creates brand recognition and reinforces your brand identity. Align your welcome text with your brand voice to create a cohesive and memorable experience for your audience.

Include Opt-Out Language

Include opt-out language in your welcome text to allow your audience to unsubscribe from further communications. If someone asks to stop receiving messages, you must honor all opt-outs immediately. This means you need to remove that former text subscriber from all text lists. From time to time, include opt-out instructions at the end of your text message, such as “Reply ‘stop’ to unsubscribe at any time” or something similar. 

Welcome Text Example Templates

While these templates are a solid foundation for your welcome text messages, it’s important to remember that one size doesn’t fit all. To make these messages your own and maximize their impact, edit and personalize the templates to align with your brand voice and personality.

Example 1: Hey [First Name]! Welcome to [Company Name]. We’re so happy you’re here! You’ll be among the first to know about our newest deals and products. If you have any questions, feel free to reach out! Reply ‘stop’ to unsubscribe.

Example 2: Welcome to the [Company Name] family, [First Name]! You’re now part of an exclusive community. Enjoy early access to promotions, events, and more. Stay tuned for exciting updates! Reply ‘stop’ to unsubscribe.

Example 3: Hey [First Name]! Welcome to [ Company Name]! We’re excited to get to know you better. Tell us more about your preferences, and we’ll tailor our communications to suit your needs. Click this link [link] to update your profile. Reply ‘stop’ to unsubscribe.

Example 4: Hi [First Name]! Welcome aboard! Here’s a special treat for you: Use code WELCOME15 for a 15% discount on your first order at [Company Name]. Happy shopping! Reply ‘stop’ to unsubscribe at any time.

Example 5: Hey [First Name]! Thanks for subscribing to receive weekly updates from [Company Name]! I’m [Your Name], and I’ll keep you in the loop. Expect exciting news, tips, and more! Reply ‘STOP’ to opt out of receiving texts.

Example 6: Welcome, [First Name]! Getting started with us is easy. Visit our website for helpful guides and FAQs. If you have questions, reply to this message. We’re here to help! If you want to stop receiving our messages, reply ‘stop’ to unsubscribe. 

Example 7: Thank you, [First Name], for choosing [Company Name]. Your support means the world to us. If you have any questions or feedback or just want to say hello, just text us. Welcome to the family! Reply ‘stop’ to unsubscribe.

Example 8: Welcome, [First Name]! Join our community of [Company Name] enthusiasts. Connect with fellow customers, share experiences, and stay updated on the latest news. Click here [link] to join the conversation. Reply ‘stop’ to unsubscribe.

Example 9: Welcome to [Company Name], [First Name]! Enhance your experience by downloading our mobile app. Access exclusive features, receive personalized updates, and enjoy a better shopping experience. Download here: [link].

Example 10: Thanks for signing up, [First Name]. You’re now a VIP member at [Your Company Name]. Enjoy special perks, early access to sales, and personalized offers. We’re excited to have you on board! Reply ‘stop’ to unsubscribe.

Example 11: Hello [First Name]! Welcome to [Your Company Name]. We’ve prepared a quick onboarding checklist for you. Click [here] to get started on your journey with us. Reply ‘stop’ to unsubscribe at any time.

Example 12: Welcome, [First Name]! Thanks for subscribing to receive text updates. Connect with us on social media for behind-the-scenes content, additional updates, and community interactions. Find us on [Facebook, Instagram, Twitter, etc.]. Reply ‘stop’ to unsubscribe. 

Send Welcome Texts with Skipio

A great welcome isn’t just a greeting; it’s an invitation to a meaningful relationship. So, take the time to write welcome messages that reflect your brand’s personality and resonate with the people you’re reaching out to. 

Use Skipio to implement these key elements and you’ll keep your audience informed while building genuine connections.

Skipio, a business texting platform, is the most convenient texting tool available. It helps you reach out and follow up without spamming customers. You boost replies, increase show rates, and grow revenue with automated two-way text messaging. 

See how Skipio helps you easily connect with your leads and customers by scheduling a demo today.