Skipio Blog
Articles, news, and other great resources.
Forget Read Rates: Business Texting Stats That Actually Matter
Most businesses hope and pray that recipients will open their emails. And for all that [...]
09
Jul
Jul
What Rock Climbing Teaches Me About Follow-Up Communication
I love rock climbing. I spend hours in the gym every week and in the [...]
02
Jul
Jul
Increase Customer Lifetime Value With Business Texting
When you cultivate strong relationships with customers and foster strong brand loyalty, all while providing [...]
25
Jun
Jun
7 Features a Business Texting Platform Must Have
You want to equip yourself, your team, and your clients with all the tools necessary [...]
18
Jun
Jun
7 Types of Lead Nurturing Messages That Your Business Needs to Send
According a study by Marketing Sherpa, 79% of leads never convert, and that’s because of [...]
28
May
May
What’s Your Business Texting Style?
Maybe you want to hone the tone your business uses. Or you simply want to try something [...]
21
May
May
3 Stats That Prove You Should Be Texting When Nurturing Leads
An ignored phone call. A forgotten email. A never-listened-to voicemail. We all experience these communication [...]
14
May
May
The Search for New Car Insurance: How to Not Nurture a Lead
Not too long ago, I was in the market for new car insurance. I hoped [...]
How to Use Text Messaging to Increase Customer Accountability
Running a successful business relies so heavily on accountability. Without someone checking in or offering [...]
23
Apr
Apr
Say Hello to a Better Address Book With Contact Capture Forms
When is the last time you cleaned up the contact list on your personal phone? [...]
16
Apr
Apr
How Automated Texting Transforms Event Planning
Event planning and running an event can seriously run your entire life, but it doesn’t [...]
02
Apr
Apr
How 1 Email Lost a Car Dealership an Otherwise Guaranteed Sale
I have a weird obsession with Subarus. But due to the size of my family, [...]
26
Mar
Mar
Why We Invest in Human-in-the-Loop Automations
Last week we introduced SMART Automations. This week we dive further into why we believe in [...]
How to Use Texting to Help Forgetfulness — Yours and Other People’s
We all forget things. It’s part of life. Though habitual forgetfulness leads to lack of [...]
Take Note and Personalize Every Text
If you want to text your customers, you must keep it personal. What’s the point [...]
19
Feb
Feb