With Black Friday and Cyber Monday around the corner, it’s time to get ready for one of the biggest shopping events of the year.
To get the most out of these busy days, you need a smart way to manage your promotions and keep up with lead and customer interactions.
That’s where Skipio comes in. Its automation tools make it easy to communicate with leads and customers so you can run your marketing campaigns smoothly.
Here’s exactly how to use Skipio to simplify your BFCM promotions while maximizing conversions.
1. Segment Your Audience
Segment or group your audience to personalize your marketing messages more specifically. Within Skipio’s contact book, you can segment your leads and customers based on various factors like previous purchase behavior, location, engagement level, and other demographic info.
Once you have your segments, you can target contacts with specific messages. For example, you can send a specific offer to repeat customers versus new leads or specific messages based on the products they’ve shown interest in.
2. Set Up Automated Drip Campaigns
Drip campaigns are a form of marketing automation that “drips” a series of pre-written text messages to a targeted audience over a period of time. These messages can be timed or triggered by specific customer actions.
Set up automated drip campaigns in Skipio for your Black Friday and Cyber Monday campaigns to keep contacts informed and engaged throughout the entire sales period.
You can set up a sequence that starts a few days before (or whatever predetermined time you want) the sales begin, continues through BFCM, and includes follow-ups afterward.
The main benefit of using drip campaigns is that your messages are sent out automatically without needing to be manually sent, minimizing stress and saving you lots of time.
Related: Last-Minute Black Friday and Cyber Monday Texting Tips
3. Create Message Templates
If you have messages that work well, save them as templates. Skipio lets you create and customize templates for different types of messages—like promotions, reminders, follow-ups, and more.
Templates help you quickly send out messages that you know work well, making it easier to stay consistent with your communication. Plus, you can edit these templates to match different offers or any special events, keeping them relevant and effective.
Related: How to Write Black Friday Texts Prospects and Customers Will Actually Engage With
4. Automate Appointment Scheduling and Reminders
If your Black Friday and Cyber Monday strategy involves consultations, demos, or any kind of appointment, Skipio’s automation will handle all the communication.
As soon as a lead or customer schedules, add them to a Skipio reminder campaign and the rest of the confirmations and reminders for each appointment will be taken care of. You won’t have to worry about any of it.
Integrate Skipio with your CRM or calendar to add personalized details to your scheduling and reminder text messages. This way, you can keep a full calendar without feeling overwhelmed by follow-ups.
5. Handle Increased Traffic Efficiently
During holiday sales, you’ll likely see a lot more customer interactions than usual. Skipio’s automation tools help you manage this influx of traffic, so you don’t have to worry about needing extra help.
With features like Web2Txt (Skipio’s web chat widget), you can automatically respond to site visitors’ questions via text message from your Skipio account. From that initial response, you’re all set to start conversations in real time, no matter where you are, making it convenient for both you and your visitors.
6. Follow Up with Leads
After the initial rush, it’s important to follow up with leads who might have shown interest but didn’t complete a purchase or book an appointment.
And, spoiler alert, most people who show interest won’t purchase on Black Friday or Cyber Monday. That’s perfectly normal.
This is why it’s so important to build high-quality lead lists and actually use them. Once you have your lists built, Skipio automates the follow-up messages you write, keeping your business top of mind and encouraging those leads to return and make a purchase.
These personalized follow-ups also help nurture relationships and turn one-time visitors into loyal, long-term customers.
Simplify, Automate, and Succeed
Simplifying your processes and automating your Black Friday and Cyber Monday campaigns with Skipio saves you time, reduces stress, and maximizes the effectiveness of your promotions.
When you use Skipio to automate your campaigns, your sales will run more smoothly and you’ll increase your chances of closing deals.
So get started with Skipio and make this Black Friday and Cyber Monday your best yet!